Our areas of expertise
Pollen has been around long enough to remember when creative work was presented on foam boards. While the world of advertising has become increasingly specialised the need for classic through-the-line marketing has not completely vanished (we are happy to say) and those who are versed in the fundamentals of creating an effective, hard-hitting campaign will always deliver results.
Where it all begins. The most brilliant creative in the world doesn't work if it misses the mark. Before creative work begins we develop total clarity of what we want to say and who we are talking to. Most critically, your marketing objectives are always adhered to, so that no communication is wasted. That way, we hit the target every time in the most efficient, cost-effective manner.
Retaining – and growing - an existing customer is still easier than finding a new one. We can assist you to develop effective loyalty and CRM programmes that will look after your customers and increase spend. Not forgetting that critical audience - your own staff. Engaging and involving them is essential to the success of any campaign.
It's no secret that digital has transformed marketing and opened a whole world of new possibilities. Any company that isn't taking advantage of the medium is losing out on opportunities to reach your market and talk to customers in entirely new ways. Our digital knowledge and experience is both deep and wide. We'd love to be your guide.
We can comfortably say we are experts in best practice direct marketing. We specialise in it because it's highly effective and we like delivering results because they make our clients happy. We can help you reach your market with total accuracy every time, giving you the peace of mind that your marketing spend is effective and, most importantly – cost-effective.
Reaching your market involves a lot more than just classic marketing. Creating a buzz through events and activations is proven to work, whether launching a new product or giving fresh life to an existing one. Pollen has the experience to develop, manage and run with activations and events that will build your brand and keep people talking long after the event is over.
Media is expensive and that's a fact. Before you open your wallets, you need to know what works and what doesn't – for your market; which is why a sound strategy is so important. We can advise on the best routes to gain optimal results with your budgets. We also partner with leading media companies to reach your market most effectively.